Dannesyawrites

My books are like my future grayeard. Quiet and silent.

Day 4 (Content Strategy & Genre Selection): 30 Days to Self-Publishing Success: Your Complete Guide to Building a Profitable Publishing Empire

on
Sunday, July 13, 2025

Previously…


Day 1: https://www.dannesyawrites.blog/2025/06/30-days-to-self-publishing-success-day-1.html30 Days to Self-Publishing Success: Day 1 | Dannesyawrites

Day 2: https://www.dannesyawrites.blog/2025/06/day-2-niche-research-market-analysis.htmlDay 2 Niche Research & Market Analysis: Finding Your Profitable Publishing Goldmine | Dannesyawrites

Day 3: https://www.dannesyawrites.blog/2025/07/30-days-to-self-publishing-success-your.htmlDay 3: 30 Days to Self-Publishing Success: Your Complete Guide to Building a Profitable Publishing Empire | Dannesyawrites


From Zero to Profitable: A Step-by-Step Tutorial with Real Examples

Morning Session (60 minutes): Genre Profitability Analysis

Step 1: Access Amazon's Best Seller Lists (15 minutes)

  1. Go to Amazon.com
  2. Navigate to "Books" → "Best Sellers"
  3. Click on different categories and note the following for each top 10 book:
    • Price point
    • Number of reviews
    • Publication date
    • Book length (check "Look Inside")

Real Example Analysis: Let's examine the "Self-Help" category on Amazon (actual data from recent analysis):

  • Book #1: "Atomic Habits" by James Clear
    • Price: $13.49 (Kindle: $9.99)
    • Reviews: 89,000+
    • Pages: 320
    • Published: 2018 (still selling strong)
  • Book #5: "The 7 Habits of Highly Effective People"
    • Price: $15.99 (Kindle: $11.99)
    • Reviews: 28,000+
    • Pages: 384
    • Published: 1989 (evergreen content)

Key Insight: Self-help books can maintain sales for decades with the right content.




Step 2: Identify High-Opportunity Genres (20 minutes)

Create a spreadsheet with these columns:

  • Genre
  • Average Price
  • Competition Level (Low/Medium/High)
  • Seasonal Demand
  • Your Interest Level (1-10)

High-Profit Genres for Beginners:

  1. Business & Money
    • Average Kindle price: $7-15
    • Example niches: Personal finance for millennials, side hustles, investing basics
    • Competition: Medium-High
    • Profit potential: $2,000-8,000/month
  2. Health, Fitness & Dieting
    • Average Kindle price: $5-12
    • Example niches: Keto for beginners, home workouts, mental health
    • Competition: High
    • Profit potential: $1,500-6,000/month
  3. Romance (Kindle Unlimited goldmine)
    • Average Kindle price: $3-6
    • Volume-based income through KU reads
    • Competition: Very High
    • Profit potential: $3,000-15,000/month (with series)
  4. Mystery, Thriller & Suspense
    • Average Kindle price: $4-8
    • Strong series potential
    • Competition: High
    • Profit potential: $2,000-10,000/month
  5. Children's Books
    • Print price: $8-15
    • Lower word count (easier to produce)
    • Competition: Medium
    • Profit potential: $1,000-5,000/month




Step 3: Deep-Dive Research Tool (25 minutes)

Use free tools to validate your genre choice:

Using PublisherRocket Alternative (Free Method):

  1. Search your chosen genre on Amazon
  2. Sort by "Newest Arrivals"
  3. Check the first 20 books published in the last 30 days
  4. Note which ones already have reviews (indicates early sales)
  5. Calculate average reviews per month for successful books

Practical Exercise: Let's research "Intermittent Fasting" niche:

  • Search: "intermittent fasting beginners"
  • Filter: Published last 3 months
  • Found: 47 new books
  • Books with 10+ reviews: 8 books (17% success rate)
  • Average price: $6.99
  • Top performer: "Intermittent Fasting for Women Over 50" (67 reviews in 2 months)

Afternoon Session (90 minutes): Content Strategy Development


More: linktr.ee/dannesya


Step 4: The Series vs. Standalone Decision (30 minutes)

Series Strategy (Recommended for Fiction):

  • Book 1: Loss leader ($0.99-2.99)
  • Books 2-7: Premium pricing ($4.99-6.99)
  • Expected timeline: 1 book every 6-8 weeks

Real Success Story: Sarah Thompson started her urban fantasy series "Shadow Chronicles" in January 2023:

  • Book 1: Priced at $0.99, gained 500 downloads in first month
  • Book 2: Released 8 weeks later at $4.99, earned $1,200 first month
  • Book 3: Released 6 weeks later, earned $2,800 first month
  • Total Year 1 Revenue: $47,000 from 7-book series

Standalone Strategy (Better for Non-Fiction):

  • Higher individual book prices ($7.99-14.99)
  • Focus on evergreen topics
  • Less time pressure for follow-ups



Step 5: Content Planning Matrix (30 minutes)

Create your 90-day content calendar:

Week 1-2: Book 1 Planning & Writing

  • Day 1-3: Detailed outline (chapter by chapter)
  • Day 4-10: First draft (aim for 1,000-2,000 words/day)
  • Day 11-14: Self-editing and revision

Week 3: Production

  • Day 15-17: Professional editing (or thorough self-edit)
  • Day 18-19: Cover design
  • Day 20-21: Formatting and upload

Week 4: Launch Preparation

  • Day 22-24: Build launch team
  • Day 25-26: Set up advertising campaigns
  • Day 27-28: Final preparations and launch

Real Example Content Calendar: Michael Chen's Non-Fiction Strategy (Personal Finance Niche):

Month 1: "Budgeting Basics for Millennials"

  • Target: 25,000 words
  • Price: $9.99
  • Launch goal: 100 copies first month

Month 2: "Side Hustles That Actually Work"

  • Target: 30,000 words
  • Price: $12.99
  • Cross-promotion with Book 1

Month 3: "Investing for Beginners"

  • Target: 35,000 words
  • Price: $14.99
  • Bundle offer with previous books

Results after 6 months:

  • Book 1: 1,247 copies sold = $8,729
  • Book 2: 891 copies sold = $8,918
  • Book 3: 534 copies sold = $6,259
  • Total Revenue: $23,906
  • Monthly average: $3,984



Step 6: Seasonal and Evergreen Balance (30 minutes)

Evergreen Content (70% of your strategy):

  • Topics that sell year-round
  • Examples: Weight loss, making money, relationships, self-improvement
  • Provides steady income base

Seasonal Content (30% of your strategy):

  • Higher profit margins during peak seasons
  • Examples: Christmas romance (Nov-Dec), Beach body guides (Jan-May), Halloween horror (Sep-Oct)

Practical Seasonal Calendar:

  • January-February: Health/fitness, organization, goal-setting
  • March-May: Gardening, spring cleaning, wedding planning
  • June-August: Travel, summer romance, outdoor activities
  • September-October: Back-to-school, Halloween, cozy mysteries
  • November-December: Christmas romance, holiday crafts, year-end planning
Related content about NICHE: https://www.dannesyawrites.blog/2025/07/the-evergreen-fiction-niches.htmlThe Evergreen Fiction Niches: Understanding the Dominant Genres in Digital Publishing | Dannesyawrites



Evening Session (30 minutes): Your Personal Content Strategy

Step 7: Decision Matrix Exercise

Rate each potential genre/niche on a scale of 1-10:

Criteria

Weight

Genre A

Genre B

Genre C

Profit Potential

3

8

6

9

Your Interest

2

9

7

5

Competition Level

2

4

8

3

Content Difficulty

1

7

9

6

Calculation Example: Genre A Score: (8×3) + (9×2) + (4×2) + (7×1) = 49 Genre B Score: (6×3) + (7×2) + (8×2) + (9×1) = 48 Genre C Score: (9×3) + (5×2) + (3×2) + (6×1) = 49


More: linktr.ee/dannesya


Step 8: Your 90-Day Publishing Plan

Based on your analysis, create your specific plan:

Your Chosen Niche: _________________ Target Audience: _________________ Pricing Strategy:_________________ Publishing Schedule:

  • Book 1 Launch Date: _________________
  • Book 2 Launch Date: _________________
  • Book 3 Launch Date: _________________

Revenue Goal: _________________ Success Metrics:

  • Month 1: _____ copies sold
  • Month 2: _____ copies sold
  • Month 3: _____ copies sold

Real Success Story: The Complete Case Study

Meet Jennifer Walsh - Romance Author

Starting Point (March 2023):

  • Complete beginner
  • $500 budget
  • Working full-time job
  • Goal: $2,000/month by December

Her Strategy:

  • Chose contemporary romance (high KU readership)
  • Planned 6-book series
  • Committed to 1 book every 6 weeks
  • Focused on emotional hooks and strong character development

Month-by-Month Results:

  • Month 1: Book 1 launched, 47 copies sold + 12,000 KU pages = $387
  • Month 2: Book 2 launched, combined series revenue = $1,156
  • Month 3: Book 3 launched, combined series revenue = $2,341
  • Month 6: 6 books published, monthly revenue = $4,892
  • Month 12: Expanded to 3 series, monthly revenue = $12,847

Key Success Factors:

  1. Consistent publishing schedule
  2. Strong series hooks (cliffhangers)
  3. Professional covers ($200 each)
  4. Active Facebook group engagement
  5. Email list building from day one

Her Exact Numbers (Month 6):

  • Total books sold: 1,247 copies
  • KU pages read: 890,000 pages
  • Gross revenue: $4,892
  • Expenses: $1,200 (covers, editing, ads)
  • Net profit: $3,692



Action Items for Tomorrow (Day 5):

  1. ✅ Choose your primary genre
  2. ✅ Outline your first book (chapter by chapter)
  3. ✅ Set up your writing schedule
  4. ✅ Research 3 successful authors in your chosen niche
  5. ✅ Join relevant Facebook groups and forums

Tools and Resources Mentioned:

  • Free Research: Amazon Best Seller lists, Google Trends
  • Paid Research: Publisher Rocket ($97), KDP Rocket
  • Design: Canva Pro ($12.99/month), Adobe Creative Suite
  • Writing: Scrivener ($49), Google Docs (free)
  • Analytics: Amazon KDP dashboard, BookReport


Tomorrow Preview: We'll dive into writing systems and productivity hacks that successful authors use to publish consistently while maintaining quality.